Privacy Policy

Last updated: 17/12/2025

At Mio Vyv (“we”, “us”, “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit miovyv.com or make a purchase from our store. We operate in accordance with the UK GDPR, Data Protection Act 2018, and other relevant privacy laws.

1. Information We Collect

We may collect the following information when you use our site:

1.1 Personal Information

  • Name

  • Billing and shipping address

  • Email address

  • Phone number (optional)

  • Order details

  • Payment information (processed securely by Shopify Payments, PayPal, or other payment gateways—we do not store card details)

1.2 Automatically Collected Information

When you browse our store, Shopify automatically collects:

  • IP address

  • Device type

  • Browser type

  • Cookies

  • Pages visited

  • Time spent on site

  • Referring sites

1.3 Cookies

We use cookies to:

  • Operate our website

  • Enable checkout

  • Analyse traffic

  • Customise content

  • Improve performance

You can manage cookies through your browser settings. Cookie categories include:

  • Essential cookies

  • Performance cookies

  • Functional cookies

  • Targeting/ads cookies

A full cookie list is automatically generated by Shopify and apps installed on the store.

2. How We Use Your Information

We use your information to:

  • Process and deliver your order

  • Provide customer support

  • Personalise your shopping experience

  • Improve our website

  • Send order updates

  • Detect fraud

  • Comply with legal obligations

We do not sell or rent your data.

3. Legal Basis for Processing (UK GDPR)

We process your data under the following lawful bases:

  • Contract – to fulfil your order

  • Consent – email marketing if you opted in

  • Legal obligation – tax, accounting

  • Legitimate interests – website improvements, fraud prevention

4. Sharing Your Information

We may share your information with:

  • Shopify (store platform)

  • Payment processors

  • Print and fulfilment partners

  • Delivery couriers

  • Analytics providers (Shopify Analytics, Google Analytics if enabled)

All partners comply with GDPR and only process data as required for service delivery.

5. Your Rights

Under UK GDPR, you have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Object to processing

  • Transfer your data

  • Withdraw consent at any time

Contact us at [your email] to exercise your rights.

6. Data Retention

We retain order information for 7 years for tax and legal purposes.
Marketing data is kept until you unsubscribe.

7. Data Security

We follow industry best practices:

  • Encrypted connections (HTTPS)

  • Shopify’s PCI-compliant servers

  • Restricted internal access

8. International Transfers

Shopify may transfer data outside the UK, but only to jurisdictions with adequate protection or under Standard Contractual Clauses.

9. Contact Us

If you have any questions, contact:
Email: hello@miovyv.com
Postal address: 28 Thackers Way, Deeping St James, Peterborough, PE6 8HP